Chapter one · Tea from Yunnan

نوريّة Nouriye

The finest of each kind, made by hand.

Nouriye is a small selection of traditionally made fine foods for the Gulf. We begin with tea from Yunnan, picked and made by hand by families we know.

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Named for my mother

Nouriye is my mother's name. In Kurdish she is Nuriyê; in Arabic, Noura. I chose it as a dedication to her and to what she stands for: generosity that gives without counting, warmth, strength of character, and a closeness to nature.

My name is Mohamed, though most people who know me call me Juan. I grew up with three languages at one table: Kurdish, Turkish and Arabic. English came later, then Germany, and I have hardly stopped travelling since. For the past three years I have been exploring Asia, China above all, and learning Chinese along the way.

Wherever I go, I see people come together over the same things: food, music and knowledge. Nouriye is how I share the best of what I find: food made by hand, the traditional way, far from mass production. It is for anyone who cares where their food comes from.

Mohamed, founder · Berlin

Our Standard

Nouriye is a standard before it is a logo. A tea carries our name only if it meets all five.

We know the family.
Each tea comes from one family producer we have visited in person. We have walked to their trees in the forest and seen how they work. Three teas, three families, each making tea for generations.
We know the harvest.
Every tea is sold with its harvest year and season.
Made by hand.
From picking to drying, every step is done by hand. Where a tea is pressed, an old-style press is the only machine involved. Nothing is mass-produced.
Nothing added.
No flavourings, no additives, no blends. Only the leaf.
Chosen by taste.
We taste every tea ourselves. If it is not the best of its kind we have tasted, it does not carry our name.

Chapter one: Yunnan

Yunnan, in south-west China, is home to some of the oldest tea trees in the world. Our first selection, each tea named for one of my mother's qualities:

Karam كَرَم

generosity

Old-Tree Black, Sun-Dried

Hongcha from old trees, dried in the sun.

Harvest: Spring 2025, gently aged
Tasting notes: Honey and dried fruit; smooth and warming, with a long sweet finish.

Hanan حنان

tenderness

Old-Tree White, Sun-Dried

Baicha from old trees, dried in the sun.

Harvest: Spring 2026
Tasting notes: Wildflowers and light honey; a thick, soft body, and sweetness that returns.

Bahja بهجة

delight

Golden Bud Black

Hongcha made from golden buds.

Harvest: Spring 2026
Tasting notes: Honey and caramel with a hint of malt; round and smooth.

Every tea comes loose, or pressed to order as small coins or 200–300 g cakes. Aged teas, two to ten years old, on request.

For hotels, gifting and importers

Hotels and restaurants

Teas for lounges, suites and tea menus, with an origin and a harvest your team can talk about.

Corporate gifting

Ramadan and Eid gifts with a story worth giving. Ramadan 2027 begins in early February, and we are preparing gift sets now. Talk to us early.

Importers and distributors

Supply for the Gulf from producers we know personally.

Taste it first

In the UAE, we send samples for your team to try at their own pace, and arrange a tasting with you in person in Dubai or Abu Dhabi. Tell us a little about you, and we will reply within one working day.

Contact

Talk to Mohamed directly.