Our standard

Nouriye is a standard before it is a logo: five conditions every food we select must meet. Our first, tea from Yunnan, meets all five.

  1. We know the family.

    Each tea comes from a single producing family we have visited in person. We have walked to their trees in the forest and watched them work. Three teas, three families, each making tea for generations.

  2. We know the harvest.

    Every tea is sold with its harvest year and season.

  3. Made by hand.

    From picking to drying, every step is done by hand. When a tea is pressed, a traditional press is the only machine it meets. Nothing is mass-produced.

  4. Nothing added.

    No flavourings, no additives, no blends. Only the leaf.

  5. Chosen by taste.

    We taste every tea ourselves. If it is not the best of its kind we have tasted, it does not carry our name.

A twisting branch of an old tea tree, covered in moss and lichen.
An old tea tree in Yunnan, April 2024.
A hand holding a freshly picked shoot of two leaves and a bud.
Picked by hand: two leaves and a bud. Yunnan, September 2026.
Fresh green tea leaves spread thinly across a long mesh rack.
Fresh leaf, spread out to wither. Yunnan, September 2026.

Taste it first.

Where we are, samples and tastings come by hand, complimentary for hotels, restaurants and companies. Everywhere else, we send a sample set, its cost credited against your first order.

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